原标题：考研英语 | 英语阅览 no.103

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第77期 2011年text3第5题

the rough guide to marketing success used to be that you got what you paid for. no longer.while traditional “paid” media 一such as television commercials and print advertisements一still play a major role, companies today can exploit many altemative forms of media. consumers passionate about a product may create “earned” media by willingly promoting it to friends, and a company may leverage “owned~ media by sending e-mail alerts about products and sales tocustomers registered with its web site. the way consumers now approach the process of making purchase decisions means that marketing’s impact stems from a broad range of factors beyond conventional paid media.

35. which of the following is the text mainly about?

[a] alternatives to conventional paid media.

[b] conflict between hijacked and earned media.

[c] dominance of hijacked media.

[d] populrity of owned media.

具体解析

1.标题要害词

35. which of the following is the text mainly about?

[a] alternativesto conventional paid media.

[b] conflict between hijacked and earned media.

[c] dominance of hijacked media.

[d] populrity of owned media.

2.定位要害句

the rough guide to marketing success used to be that you got what you paid for. no longer.while traditional “paid” media一such as television commercials and print advertisements一s

till play a major role, companies today can exploit many altemative forms of media. consumers passionate about a product may create “earned” media by willingly promoting it to friends, and a company may leverage “owned~ media by sending e-mail alerts about products and sales tocustomers registered with its web site. the way consumers now approach the process of making purchase decisions means that marketing’s impact stems from a broad range of factors beyond conventional paid media.

3.标题解析

【考点】主旨题

【正确项精解】这篇文章首段第三句就提出文章中心while traditional“paid” media.. still play a majorrole, companies today can exploit many alternative forms of media,即“尽管传统收费媒体—仍在发扬严峻作用，可是如今的公司可以去选择其他媒体方法”。后文首要是介绍其他可选择的媒体方法，并对其作出谈论。故选项[a]为正确选项，为全文信息的“归纳性”总结。

【烦扰项分析】其他选项只是触及了文中有些内容,犯了典型的“以偏概全”的差错。[b]选项只是触及了非传统媒体中的两种,不全部。原文只是在第三段谈及了被劫持媒体的负面作用，没有信息阐明被劫持媒体现已占有了分配方位，故[c]选项差错。[d]选项中的自有媒体也是许多媒体中的种，而且由第二段可知，自有媒体处于其初级期间,而不对错常受等待。

【答案】a

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