2016 text3
sept, 14, 2020
　“there is one and only one social responsibility of business” wrote milton friedman， a nobel prize-winning economist “that is，to use its resources and engage in activities designed to increase its profits．” but even if you accept? friedman’s premise and regard corporate social responsibility(csr) policies as a waste of shareholders’s money， things may not be absolutely clear-act． new research suggests that csr may create monetary value for companies at least when they are prosecuted for corruption．?
engage in 参加
premise n.前提；观点
things 泛指“情况、形势”
clear-act 清晰的，清楚的
monetary policy 货币政策
?
the largest firms in america and britain together spend more than $15 billion a year on csr， according to an estimate by epg， a consulting firm． this could add value to their businesses in three ways． first， consumers may take csr spending as a “signal” that a company’s products are of high quality． second， customers may be willing to buy a company’s products as an indirect may to donate to the good causes it helps． and third， through a more diffuse “halo effect” whereby its good deeds earn it greater consideration from consumers and others．?
top up/ recharge/ add value 充值
be of high quality/ of good quality
be of low quality/ of poor quality
causes 事业，理想
good cause 公益事业
whereby 由此
heroic deeds 英雄事迹
evil deed 恶行
earn sb sth 为某人赢得
?
previous studies on csr have had trouble differentiating these effects because consumers can be affected by all three． a recent study attempts to separate them by looking at bribery prosecutions under american’s foreign corrupt practices act（fcpa）．it argues that since prosecutors do not consume a company’s products as part of their investigations，they could be influenced only by the halo effect．
be affected by =be influenced by
?
the study found that，among prosecuted firms，those with the most comprehensive csr programmes tended to get more lenient penalties．their analysis ruled out the possibility that it was firm’s political influence，rather than their csr stand， that accounted for the leniency: companies that contributed more to political campaigns did not receive lower fines．?
lenient adj.宽大的（一般指惩罚，处罚）
rule out 排除
?
in all

，the study concludes that whereas prosecutors should only evaluate a case based on its merits， they do seem to be influenced by a company’s record in csr． “we estimate that either eliminating a substantial labour-rights concern， such as child labour， or increasing corporate giving by about 20% result in fines that generally are 40% lower than the typical punishment for bribing foreign officials，” says one researcher．
whereas 尽管（表转折）
evaluate a case/ look at a case 评估案件
on its own merits根据某事件本身的情况（来判断、考虑）
giving 捐赠=donation
?
researchers admit that their study does not answer the question of how much businesses ought to spend on csr． nor does it reveal how much companies are banking on the halo effect， rather than the other possible benefits， when they decide their do-gooding policies．but at least they have demonstrated that when companies get into trouble with the law， evidence of good character can win them a less costly punishment．
bank on 依赖、指望 =count on
do-gooding policies 慈善政策
get into trouble with … 陷入… 的麻烦
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　31． the author views milton friedman’s statement about csr with
[a]uncertainty　　? ??[b]skepticism　　 [c]approval　???? 　[d]tolerance
?
　32． according to paragraph 2， csr helps a company by
　　[a]guarding it against malpractices??????? [b]protecting it from being defamed
[c]winning trust from consumers．?? [d]raising the quality of its products?
?
　33． the expression “more lenient”(line 2，para．4)is closest in meaning to
[a]less controversial　　[b]more lasting　　[c]more effective　　[d]less severe
?
　34． when prosecutors evaluate a case， a company’s csr record
　　[a]comes across as reliable evidence???? [b]has an impact on their decision
[c]increases the chance of being penalized??????? [d]constitutes part of the investigation
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　35． which of the following is true of csr according to the last paragraph?
　　[a] the necessary amount of companies spending on it is unknown
　　[b] companies’ financial capacity for it has been overestimated
　　[c] its negative effects on businesses are often overlooked
[d]it has brought much benefit to the banking industry
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