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2023考研英语一翻译题解析(2023考研英语真题)

(46) ai can also be used to identify the lifestyle choices of customers regarding their hobbies, favorite celebrities, and fashions to provide unique content in marketing messages put out through social media.
参阅译文:人工智能还可以用来辨认客户日子方法的选择,包括其喜爱、最喜爱的名人和时髦,然后在交际媒体发布的各种推广信息中供给一起的内容。
翻译技巧:
①ai can also be used “被”字可以省掉 ,汉语的被逼意义躲藏在言外之意
②regarding their hobbies, favorite celebrities 如今分词短语用分译法,单独成句,their 翻成“其、之”或直接省掉
③marketing messages(中心词) put out through social media (曩昔分词短语作后置定语) put out 基转义是“暂停、消除”,语境义是“发布”
?
(47) some believe that al is negatively impacting on the marketers role by reducing creativity and removing jobs, but they are aware that it is a way of reducing costs and creating new information.
参阅译文:一些人认为,人工智能经过削弱创造力和削减作业岗位,对推广人员的作用正在发生负面影响,但他们知道到,人工智能是一种降低本钱和创造新信息的方法。
翻译技巧:
①al is negatively impacting 进行时态,增译“正在”
②by reducing creativity and removing jobs 方法状语用前置法,说到主句前翻译
③ they are aware that it is a way ……? it 复原出指代目标“人工智能”
?
(48) algorithms used to simulate human interactions are creating many of these concerns, especially as no-one is quite sure what the outcomes of using al to interact with customers will be.
参阅译文:用于仿照人际互动的算法正在引发许多此类担忧,特别是在没有人非常断定运用人工智能与客户互动会带来啥样的成果。
翻译技巧:
①as 引导五种逻辑联络,这句话是时刻逻辑联络“当……”
② what引导名词性从句,处置成“啥”或?摹?br>
?
?(49)if customers are not willing to share data.ai will be starved of essential information and will not be able to function effectively or employ machine learning to improve its marketing content and communication.
参阅译文:假定客户不愿意共享数据,人工智能将短少必要的信息,进而无法有用地发扬作用,也无法运用机器学习来改进其推广内容和传达方法。
翻译技巧:
① be starved of 联系语境和分配,处置成“短少;得不到”
② communication

笼统名词,化笼统为具体,增译 “办法、方法”
?
(50)the non-intrusive delivery of the marketing message in a way that is sensitive to the needs of target customers is one of the critical challenges to the digital marketer.
直译:以一种对方针客户需要活络的方法非侵入式地传递推广信息是数字商场推广人员
面临的重要应战之一。
意译:活络地捕捉方针客户的需要且不使其感到被侵略地传递推广信息是数字推广人员面临
的要害应战之一。
?翻译技巧:
① 意译法,不拘泥于原文的字面和规划,用精确通畅的汉语表达
② delivery 派生名词后有润饰成分,delivery转译成动词“传递”

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